About Dr. Thuc Huynh
I collect Cool Health Infographics from across the web and share them with you. I write about physician salaries on MDsalaries.net. I launched Scrubd.In as a medical apps shopping site. And I'm chief operating officer for Scutwork.com which is the first site to aggregate residency reviews.
I'm about to launch another site to help all medical students.
On this blog, I write about my journey as a physician and business(wo)man. Dig deeper into the blog and you will see past residency experiences.
Feel free to ask me questions by clicking on the Ask Me Anything button.
Anonymous
thank you ! :)
just wanted to share with you guys my photos from my first day in Naples, FL. i’m here to attend the American College of Physician Executives Winter Conference to learn about management skills for physicians.
yesterday we talked about marketing. today, the whole day is being dedicated to learning about Quality Management. by quality, i mean clinical quality for the safety of patient care.
![I’m currently at the ACPE [ American College of Physician Executives ] Winter Conference. It’s a conference specifically for physicians to learn about some of the business side of medicine.
The first course is Marketing and Strategy. Our speaker Dr. Berkowitz, PhD, is very vibrant, funny, and ties important concepts to real examples doctors can understand.
It’s amazing to be in a room full of doctors and hear how only a small minority have blogs, follow twitter, or check out their own ratings. Many aren’t using these social media channels to increase their marketing reach or dispense information or do service recovery [ aka assuage the angry ].
Dr. Berkowitz is driving home to us, why are you better than the doctor next to you? What is your competitive differential advantage? Is it open access? Clinical quality? Service quality?
Many of us [doctors] are stuck in this mode of thinking that we don’t care what you [the patient] thinks. We don’t need to prove ourselves. Because YOU need US.
Sorry to tell you but that’s dumb thinking. Dr. Berkowitz is right; we are increasingly becoming a commodity and patients don’t have to come to us. They can go across the street or drive 30 minutes to someone who will give them the kind of care they want. They don’t need you as their specific physician. Now, what are you going to do about it? I hope these physicians evolve.
With that said, one trauma surgeon raised her hand and said her partner doesn’t care about that. He would say, “I don’t care, if you get shot, you have no choice but to come to us.” I guess in that instance, if there’s no other trauma hospital in town, that’s true. Too bad.](http://www.tumblr.com/photo/1280/thuc/16170944819/1/tumblr_ly3pveILOG1qzjvql)
I’m currently at the ACPE [ American College of Physician Executives ] Winter Conference. It’s a conference specifically for physicians to learn about some of the business side of medicine.
The first course is Marketing and Strategy. Our speaker Dr. Berkowitz, PhD, is very vibrant, funny, and ties important concepts to real examples doctors can understand.
It’s amazing to be in a room full of doctors and hear how only a small minority have blogs, follow twitter, or check out their own ratings. Many aren’t using these social media channels to increase their marketing reach or dispense information or do service recovery [ aka assuage the angry ].
Dr. Berkowitz is driving home to us, why are you better than the doctor next to you? What is your competitive differential advantage? Is it open access? Clinical quality? Service quality?
Many of us [doctors] are stuck in this mode of thinking that we don’t care what you [the patient] thinks. We don’t need to prove ourselves. Because YOU need US.
Sorry to tell you but that’s dumb thinking. Dr. Berkowitz is right; we are increasingly becoming a commodity and patients don’t have to come to us. They can go across the street or drive 30 minutes to someone who will give them the kind of care they want. They don’t need you as their specific physician. Now, what are you going to do about it? I hope these physicians evolve.
With that said, one trauma surgeon raised her hand and said her partner doesn’t care about that. He would say, “I don’t care, if you get shot, you have no choice but to come to us.” I guess in that instance, if there’s no other trauma hospital in town, that’s true. Too bad.
what's your opinion? vote in the poll!
project Flying Hamster is my backburner project. it’s my codename for a company called Cramming CS. it was launched in 2008 to help medical students pass the USMLE Step 2 CS and shut down at the end of 2009 because i was soooooooo busy as a resident.
now that i’m an attending with a little bit more time on my hands (i say little because now i’m back in grad school again), i’m re-branding the company and preparing to re-launch it.
Step 2 CS is a national medical licensing exam that all US and international medical students and graduates must take if they want to attend residency in the US and ultimately get licensed to work. essentially, the exam assesses your proficiency in speaking to a patient, examining the patient, and creating a typical, appropriate thought process for diagnosis. surprisingly, a lot of people fail this test and i want to help.
i’ve narrowed down the logo to three choices. pay attention to the design on the inside of the shield. which one do you like best? the colors are a different matter and can be easily changed.
let me know what you think by voting in the poll. thanks!
today is the first day of the spring semester.
yes, i’m going back to school. yes, i know i’m crazy. i haven’t written a “term paper” in probably 12 years.
shoo-bi-doo, here we go.
bring it on.
