About Dr. Thuc Huynh
I collect Cool Health Infographics from across the web and share them with you. I write about physician salaries on MDsalaries.net. I launched Scrubd.In as a medical apps shopping site. And I'm chief operating officer for Scutwork.com which is the first site to aggregate residency reviews.
I'm about to launch another site to help all medical students.
On this blog, I write about my journey as a physician and business(wo)man. Dig deeper into the blog and you will see past residency experiences.
Feel free to ask me questions by clicking on the Ask Me Anything button.
![I’m currently at the ACPE [ American College of Physician Executives ] Winter Conference. It’s a conference specifically for physicians to learn about some of the business side of medicine.
The first course is Marketing and Strategy. Our speaker Dr. Berkowitz, PhD, is very vibrant, funny, and ties important concepts to real examples doctors can understand.
It’s amazing to be in a room full of doctors and hear how only a small minority have blogs, follow twitter, or check out their own ratings. Many aren’t using these social media channels to increase their marketing reach or dispense information or do service recovery [ aka assuage the angry ].
Dr. Berkowitz is driving home to us, why are you better than the doctor next to you? What is your competitive differential advantage? Is it open access? Clinical quality? Service quality?
Many of us [doctors] are stuck in this mode of thinking that we don’t care what you [the patient] thinks. We don’t need to prove ourselves. Because YOU need US.
Sorry to tell you but that’s dumb thinking. Dr. Berkowitz is right; we are increasingly becoming a commodity and patients don’t have to come to us. They can go across the street or drive 30 minutes to someone who will give them the kind of care they want. They don’t need you as their specific physician. Now, what are you going to do about it? I hope these physicians evolve.
With that said, one trauma surgeon raised her hand and said her partner doesn’t care about that. He would say, “I don’t care, if you get shot, you have no choice but to come to us.” I guess in that instance, if there’s no other trauma hospital in town, that’s true. Too bad.](http://25.media.tumblr.com/tumblr_ly3pveILOG1qzjvqlo1_1280.jpg)
I’m currently at the ACPE [ American College of Physician Executives ] Winter Conference. It’s a conference specifically for physicians to learn about some of the business side of medicine.
The first course is Marketing and Strategy. Our speaker Dr. Berkowitz, PhD, is very vibrant, funny, and ties important concepts to real examples doctors can understand.
It’s amazing to be in a room full of doctors and hear how only a small minority have blogs, follow twitter, or check out their own ratings. Many aren’t using these social media channels to increase their marketing reach or dispense information or do service recovery [ aka assuage the angry ].
Dr. Berkowitz is driving home to us, why are you better than the doctor next to you? What is your competitive differential advantage? Is it open access? Clinical quality? Service quality?
Many of us [doctors] are stuck in this mode of thinking that we don’t care what you [the patient] thinks. We don’t need to prove ourselves. Because YOU need US.
Sorry to tell you but that’s dumb thinking. Dr. Berkowitz is right; we are increasingly becoming a commodity and patients don’t have to come to us. They can go across the street or drive 30 minutes to someone who will give them the kind of care they want. They don’t need you as their specific physician. Now, what are you going to do about it? I hope these physicians evolve.
With that said, one trauma surgeon raised her hand and said her partner doesn’t care about that. He would say, “I don’t care, if you get shot, you have no choice but to come to us.” I guess in that instance, if there’s no other trauma hospital in town, that’s true. Too bad.
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